SAPPHIRE 2012 News Roundup

According to SAP, 20,000 participants experienced SAPPHIRE NOW & the ASUG Annual Conference this year, either live in Orlando or at other locations. Moreover, 75,000 people will be touched by SAPPHIRE NOW from Orlando, and the entire 2012 event series will reach an audience of 200,000. If you weren’t at SAPPHIRE, chances are you participated virtually or followed SAPPHIRE happenings via social media.

As always, Optimal was at SAPPHIRE in force. Our mobility demos, SAP HANA demos, SAP BPC demos, and BOBJ dashboarding demos garnered much attention and talk, as did our industry-specific SAP Business All-in-One solution demos for Utilities, CPG, and Metals & Mining, among others. If you stopped by our booth, thanks. If not, drop us a note – especially if you’re interested in seeing any of Optimal’s demos or if you’re an SAP consultant looking to join a fast-growing, world-class, pure-play SAP consulting firm.

In the meantime, check out this roundup of SAPPHIRE coverage:

Optimal Solutions Announces OPTIMIZE Consulting Services for SAP HANA

Snabe Outlines Vision for a Better Future

SAP Puts HANA in Spotlight

SAP Puts its HANA In-memory Database in the Spotlight

SAPPHIRE Now 2012 – Day 1 Wrap

Hasso Platner Talks In-Memory

SAP Lays Out Cloud Strategy Post SuccessFactors Buy

SAP Rolls Out Mobile Apps, Cloud Strategy

SAP Bets Heavily on HANA

Partners See Progress In SAP’s Evolution

SAP Broadens Analytics Reach With New Stake In Data Discovery and Visualization Market

SAP Delivers New Apps Built On HANA


SAPPHIRE NOW ONLINE (See Keynote Replays)





  1. SAP HANA Red Hot (At SAPPHIRE & Beyond) – Optimal SAP Blog says:

    […] Unsurprisingly, HANA received the lion’s share of SAPPHIRE media coverage. (See SAPPHIRE News Roundup.) […]

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